De Beers strategy of selling lab grown, seems to be paying off…

The latest news from the Reuters news desk shows that De Beers' move to sell lab grown diamonds was a wise one.  The Chinese have been getting involved too, which has added to the market's complexity.  

Currently, with De Beers aiming to control matters, they've manage to keep lab grown prices low, steering them well away from the market of naturals.  So it seems the strategy was prescient, for now anyhow; controlling the prices and market of the synthetics, to protect the special nature and pricing structure of natural diamonds.  That's where De Beers have planted their mast and the flag is flying with a strong and stable wind.

To learn more about developments, you can read about it here.  We'll keep you in the picture as news develops further.  But for now, its all speed ahead!